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This is from the Big Bear Land and Water Company Real Estate Booklet dated June 1st, 1925:

Building Big Bear City in the

Heart of Big Bear Valley

Bare Facts for Salesmen concerning Big Bear City

Big Bear Land and Water Company “Building Big Bear City” Kiener Realty CO. Subdividers 215-216 National City Bank Bldg. 8^th & Spring St. LOS ANGELES. CALIF.

Subdivisions of Real Estate and Map for Big Bear City

Forward to Salesmen This booklet is a compilation of figures and facts about BIG BEAR CITY. It is not intended for prospective purchasers- it makes no pretense at oratory nor does it contain photographs to attract the eye, or roseate phrasings to catch the imagination.

FACTS may not be attractively couched but herein will be found the statements you may make – which you must make – and which will safeguard your purchaser against those unforgivable sins, “Bluff” and “Evasion.” Here, in cold print, is the THRUTH about BIG BEAR CITY.

Booklets for your prospective purchaser will be provided – these will elaborate on the points brought out here and will give sketches and photographs of the development and progress we have made.

There is no danger in the written word of a responsible company, but spoken words must be guarded. STAY WITH THE FACTS!

It is not necessary to misrepresent – here is a land so wonderful that it needs no vague or misleading description. Its beauty will satisfy any one who has dreamed of a mountain home, for these sites are unrivalled in all California. Aside from this, you are offering a rare opportunity for investment which may be presented with assurance.

Before selling, you must pass an examination, 100% perfect, on the statements contained in this booklet. Its phrasings are curt – but cover facts. Here is your “SELLING TALK.”

A word about the past… In 1861, “Lucky Baldwin,” located his first mining camp in Big Bear Valley. Doble became the largest town in San Bernardino County. A golden spotlight centered on this Valley and the eyes of the world looked on, amazed. As the gold rush subsided, this section became a Mecca for sportsmen.

Doble was the largest town in San Bernardino County

Big Bear Dam… In 1884, a dam was built across Bear Creek Canyon and the meadow which had been the famous race track of “Lucky Baldwin,” became Big Bear Lake, today, the best known of all Southern California Mountain Lakes. In 1912 a new dam was built, 76 feet high, lifting the level of the lake twelve feet and increasing its surface area by hundreds of acres.

Big Bear Lake… Seven miles long – it is the largest mountain lake in this section of the state. Six thousand eight hundred feet above sea level it lies, sparkling in the sun – abounding with black bass, rainbow and salmon trout, inviting fisherman.

Big Bear Lake Dam

Baldwin Lake… Two miles away is Baldwin Lake, twelve miles in circumference, and the largest feeding water for game ducks in Southern California. “Duck Hunters’ Paradise” has been fittingly bestowed as its nickname. Unlike Big Bear this is a natural lake, stocked with black bass and perch.

Big Bear City… The land dividing this great playground for sportsmen is the center of Big Bear Valley – but keep in mind that this “valley” lies seven thousand feet above the sea. Here, protected by kindly mountains, is BUILDING BIG BEAR CITY on rolling knolls which overlook both lakes

Where is it… The Map on the back cover of this pamphlet locates the property clearly. Mileage to San Bernardino is given accurately.

Big Bear City CA Real Estate