BIG BEAR LAKE, Calif./ May 15, 2009 – Joyce Reed, President of the Big Bear Lake Resort Association, announced today the appointment of Rick Shoup as the Resort Association’s new CEO. Shoup replaces Ken Brengle who informed the Board of his resignation. Brengle, who has an extensive background in Chamber of Commerce management, has accepted the position of CEO of the Torrance Chamber of Commerce.
“We thank Ken for the professionalism and growth that his leadership has provided the RA” Reed said. “We are thrilled to have Rick step in and continue to build on that success.”
Since 1992 Shoup was the President of The Advice Group, a marketing consulting firm located in Sherman Oaks. He facilitated the planning of the Resort Association before its inception in 1994, and has worked as its marketing consultant since 1996. Prior his Advise Group endeavors he worked as a senior executive for major L.A. advertising agencies.
“We interviewed all potential candidates within the organization and determined Rick’s depth of experience as a marketer and manager, along with his knowledge of the RA, make him an excellent choice that will provide us with a seamless transition,” added Reed.
“I am looking forward to leading in the continual development and growth of the RA,” Shoup said. “I am eager to become more involved in the Big Bear community.”
Big Bear Lake Association CEO Rick Shoup
