Big Bear CA -Battles Child Obesity

This summer Big Bear Lake is on board to battle the ongoing epidemic of childhood obesity with its new initiative KIDS. GET OUTDOORS. WIN. The new campaign is designed to promote healthy lifestyles and demonstrate that kids who get active outdoors while on vacation will have loads of fun while keeping fit with the proper amount of exercise.

“Kids who get outdoors paddling, biking or hiking have so much fun that they don’t even realize they’re exercising,” said Big Bear Lake Resort Association President and CEO Rick Shoup.

The Big Bear Lake Resort Association is on a mission to prove exercise in the great outdoors is more fun, imaginative and entertaining than video games and other electronic devices that keep kids from appropriate daily exercise. This summer Big Bear introduces a new interactive stamp booklet designed to introduce kids to different outdoor activities. The stamp booklet is similar to a scavenger hunt, which gives kids an opportunity to collect stamps at different locations in Big Bear Lake to win exceptional prizes such as a new mountain bike, new snowboard or grand prize all-inclusive trip to Big Bear.

Stamp booklets are available at the Big Bear Visitor Center, 630 Bartlett Road in Big Bear Lake or participating local businesses called Outdoor Fun Spots, which includes Big Bear Discovery Center, Bear Valley Bikes, Snow Summit Scenic Sky Chair, Blauers Ski and Board Shop (bike rentals), Big Bear Marina, Holloways Marina, Captain John’s Marina, North Shore Landing and Pine Knot Marina. Each time a child finishes an activity associated with an Outdoor Fun Spot such as kayaking, canoeing, stand up paddleboarding, wakeboarding or mountain biking, he or she gets the booklet stamped and begins winning from the first stamp collected.

“Kids who get outdoors win more ways than one! They win because they get plenty of exercise, and they also have a chance to win some really great prizes!” added Shoup.

After one stamp participants get a 20 percent discount at all other Outdoor Fun Spots. Two stamps is a free go-cart ride or free round of miniature golf.  Participants can continue and get three stamps for a free ticket to ride the Big Bear Pirate Ship or the Miss Liberty Paddlewheel Tour Boat. Four stamps is a free all-day water slide pass at Alpine Slide at Magic Mountain. Participants who collect six or more stamps can turn in the stamp booklet at the Big Bear Visitor Center for a chance to win one of 10 prizes.

The grand prize is an all-inclusive trip to Big Bear for four people and includes two nights lodging, ski lift tickets, ski/snowboard rentals, a gift certificate to a Big Bear restaurant and season passes to the Big Bear Discovery Center’s 2012 Summer Concert Series. Other prizes include one 2011-2012 Dual Mountain Season Pass to Bear Mountain and Snow Summit, a new Specialized mountain bike, a new Ride snowboard, zipline tickets, boat rentals and boat tours of the lake.

The KIDS. GET OUTDOORS. WIN. stamp booklet is valid now through September 12, 2011. Booklets are available at Big Bear Visitor Center, 630 Bartlett Road in Big Bear Lake. In order to qualify for prizes and the grand prize, participants must completely fill-out the entry form and turn it in at Big Bear Visitor Center located at 630 Bartlett Road in Big Bear Lake. Participants may mail entry forms to Big Bear Lake Resort Association P.O. Box 1936 Big Bear Lake, CA 92315. Completed stamp booklets must be turned in or postmarked on or before Monday, September 12, 2011 to qualify for entry into the contest. A live drawing will take place Saturday, September 17 at Big Bear Lake Oktoberfest. Each participant who turns in a completed stamp booklet receives one free child ticket and one free adult ticket to Big Bear Lake Oktoberfest on September 17, 2011. Participants do not need to be present to win prizes.

For more information about the KIDS. GET OUTDOORS. WIN. program including a list of Outdoor Fun Spots locations, prize listings and official rules visit www.BigBear.com or call 800-424-4232.

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